Branding is often seen as the preserve of big companies with deep pockets; BlackLabels has been started in response to this by agency, June15 Advertising, to help startups in the emerging market stand out and make an impact while working with tiny budgets.
According to June15 founder and CEO, Mxolisi Buthelezi, BlackLabels is a low-cost marketing and branding system that is designed to provide basic branding tools to black startups and small businesses. BlackLabels also targets small-and medium-sized businesses that are experiencing a crisis of growth.
Nicelek, a precooked nutrient dense and high-energy porridge owned by Mizlek Foods, is one of the first successes: Vusi Ndala, Mizlek Foods CEO, says the June15 team devised the packaging and branding elements necessary for it to launch. Today, Nicelek is listed in selected Spar outlets In Johannesburg North and Pretoria East, as well as five Medizone stores in Garankuwa, Mabopane, Diepsloot, Tembisa and Groblersdal.
There are ambitious plans for BlackLabels for the future, focusing on assisting more emerging brands and engaging others to come on board. “While we value the work we do for more established clients, the work we do through BlackLabels is of significance, given the history of our country,” say Buthelezi.
Article first published on www.marklives.com